RadioWeb - Broadcast Handbook: The Jock's Ten Commandments

	Miami Radio School
	from RadioWeb and Lovell Consulting

The Jock's Ten Commandments

Thou Shalt Answer Thy Request Line
Thou Shalt Make It Clear To All That Thy Studio Is Not For Socializing
Thou Shalt Read The Newspaper Daily
Thou Shalt Make An Effort To Establish A Rapport With Thy Coworkers
Thou Shalt Think About Thy Career
Thou Shalt Meet Thy Public Whenever Possible
Thou Shalt Work Thy Tail Off To Do The Best Job Possible
Thou Shalt Treat Others The Way Thou Wouldst Be Treated
Thou Shalt Be Prepared For The Worst
Thou Shalt Never Be Satisfied With Thy Show
by Dan O'Day, Radio & Records, May 31, 1985, page 33

Points To Think About Each Day

Timeliness: What makes today special?
Localization: Tie in with recognizable local figures, personalities and landmarks.
Audience Targeting: Find out what your audience likes and is interested in.
Diversify Language: Avoid crutches, vary your lingo.
Content Balance: Throughout the show, throughout the week.
Your Performance: Exhibit pride, confidence and enthusiasm.
Purposefulness: Know why you do something before you try to do it.
Brevity: Less is more.
Quotability: Say things that people will hear and repeat, or at least remember.
Fun: Sound like you're having some, and have fun.