A good announcer is thoughtful and considerate. He relates to the minute by minute interest and wants of his audience, and says the right things to be entertaining and helpful. He gives time signals, mentions the weather without making a long speech, and keeps up with weather service bulletin programming as well as with late breaking news and traffic developments. He sounds as though he likes his music, his commercials and his job, and he puts everything together with clever tie ins and a sense of humor.

A good announcer is kind and courteous and alert. She sounds happy because she knows that listeners don't want to hear an unhappy, sleepy or sloppy voice droning on and on in a dull and boring manner.

A good announcer does his homework and keeps up to date on what's going on. He learns pronunciation of names and places. He listens to the news, and to his own station. He also listens critically to himself, so he minimizes his mistakes and maximizes his potential for a good performance.

A good announcer keeps the show going without dead air or delays. She uses a "forced conversational" approach.

The good announcer will not brag that he is funny. He should not deal in inside jokes or off color stories, and he should not talk too much

A good announcer is clever without being a smart alec.

The good announcer says things without bragging about it or being verbose.

The good announcer shares her information with the listener. She never puts on a vaudeville show.

The good announcer uses his voice well, but more importantly, he uses his head and his heart. He's an intelligent, well informed, good person, who makes you smile and sometimes laugh.

The good announcer knows what she is going to say before she says it. her humor is planned. She never fumbles or stammers or ad libs tiresomely.

The good announcer is prepared. He locates or dreams up clever lines and humorous tidbits in advance, and he uses his humor in a smooth, polished manner throughout the show, relating his humor to the music, commercials, news and all other elements.

The good announcer is a professional. She knows how to be sincere, friendly and sharp. She is always on the ball. She keeps the show moving with freshness, brightness and at a brisk pace.

The good announcer likes his listeners and does his best to make them like him by being an interesting companion -- knowledgeable, amusing, and pleasant to have around.

The good announcer is both informative and interesting. She does both with brevity and good taste, cleverness and a smile. The capable announcer puts it all together and makes it sound good -- better than anyone else in town --every day. And he does it consistently with a sense of humor.

And That's What Good Announcing Is All About!